Internal
Communications
Internal communications is one of the most complex, challenging and exciting communication disciplines there is. You don't just address "the staff", you deal with a variety of interest groups and individuals with a wide range of regional, cultural, social and language backgrounds. Everyone has a different role in the organizational structure and pursues distinct objectives. Every executive is also an employee. The long-term corporate strategy doesn't necessarily pay in to regional KPIs, and old structures and internal competition slow down innovation. Many issues are in a permanent struggle for the attention of our target groups.
Internal communication is complex and diverse.
Listen – Ask – Understand
Thus, there is never just ONE internal communication strategy that can account for this diversity and efficiently accomplish the goals set. Thanks to my experience with the diversity, structures, processes, and politics of companies, I help ask the right questions. I name and prioritize current challenges, cluster target groups, and define measurable and achievable communication goals. I assist from the initial analysis to developing and implementing the strategy, all the way through to evaluating the results.
My Services
INTERNAL COMMUNICATIONS
Communication Concepts
based on the corporate strategy
Mission Statements
developing and implementing
Board Communication
briefings, speeches, video messages
Storytelling
identifying and preparing storylines, messaging, Q&As, etc. in all media and in the right form for each target audience
Communication Channels
analog and digital, setup, further development and editorial support in English and German (bottom-up, top-down, one-to-one, one-to-many, many-to-many communication)
Agenda Setting
communication campaigns on topics such as innovation, health, quality, safety, diversity, sustainability
Workshops & Events
designing, executing, and moderating for top-management, executives and staff
Political Visits
preparing and coordinating politician visits at company venues
Positioning of IC Teams
strategic setup and process optimization in international communications teams
Training
young communicators and other employees with communicative responsibilities
Let's find out how I can help, in a personal chat with no commitment for you.
I look forward to your email!